Bwin – advertising and commercials

Marketing and advertising are important issues for any successful business in the gaming industry, especially for Bwin. The betting provider uses its football partnerships with Real Madrid, Bayern Munich and Manchester United for presenting its own sports betting platform. In 2012, the Bwin spot adverts were at the Allianz Arena in Germany. There was also a poker duel between Uli Hoeness, Karl-Heinz Rummenigge and Karl Hopfner. In a second Bwin commercial, players Arjen Robben, Thomas Mueller, Mario Gomez, Holger Badstuber, Toni Kroos and Manuel Neuer were saying cool quotes.

This is definitely very positive for customers who have an account at the Austrian bookmaker because that way, they can relate with their football icons, who appear every night in the sports news. New and current customers who prefer to bet from home, have the incredible opportunity to contact with their favourite players via different chats and live streams which are placed on the Bwin site.

The false hypocrisy of the public

No sooner had the Bwin commercials for 2012 been in several media and the bookmaker was torn in the mainstream press. Negatives were read in several newspapers supposing that such kind of commercials promote gambling addiction. The simultaneous commercials of beer or spirits, however, are not objectionable. Oddly enough, the merits of Bwin in fighting gambling addiction were neither mentioned in the news nor in any kind of articles.

To cap it all, the Commission for approval and supervision of the Media Authorities (ZAK) has finally completely prohibited the broadcasting of the Bwin advertising.

Real and Man Utd. – Bwin advertising without problems

Sports and bets go together for centuries. In England and Spain sports betting is a whole culture. Football and bets are inseparable not only in these two states. Bwin has no problems with its promotional activities at Real Madrid and Manchester United, from which the clubs benefit significant amounts of money. Bookmakers, not only Bwin, are important donors in sports.

Finally, we hope, that in the near future such issues are going to be discussed real and fair in the public. The funny commercial of the Austrian company, afterall, should be considered only as a little bonus. Let’s not forget that sports is, and should be, entertaining, so there should be no real reason why everybody could not have the chance to view the new marketing strategy of one of the most famous bookmakers, while eating at home. Possibly, a future understanding between the Austrian bookmaker and ZAK, after respectively the Commission has changed its point of view, will work for both sides and especially the sports betting fans.